Content Marketing: 4 Mistakes Every Business Should Avoid

Every business shares one key ingredient that can make their marketing efforts a huge success or a giant flop. Content marketing can bring in a wider audience, sell your product or services, and do so with a lasting effect.

But many businesses mistake content marketing for a rarely updated blog, a poorly written tweet here and there, or an irrelevant ad that gets some exposure. Unfortunately, attempting content marketing isn’t the same as doing content marketing.

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