Free eBook: An Introductory Guide to Google AdWords PPC

Want to master Google AdWords and paid search? A successfully set-up and optimized PPC campaign can complement your organic search strategy and maximize your inbound marketing efforts. Not sure how to get started? Download “An Introductory Guide to PPC”, which will walk you through the essentials of setting up a paid search campaign.

In this 30-page eBook, you will learn how to:

  • Leverage PPC to maximize your inbound marketing efforts
  • Create highly relevant keywords, ads, and landing pages
  • Recognize keyword match types and when to use them
  • Structure your account and set budgets
  • Optimize ad copy to maximize clicks
  • Calculate essential metrics for measuring success

Free eBook: An Introductory Guide to Google AdWords PPC


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