Google Analytics, A Performance Marketers Best Friend

For decades, businesses poured thousands or even millions into marketing and advertising without expecting any concrete measure of results. Now, more and more businesses are putting their money into web marketing in addition to or instead of newspapers, magazines and TV.

Many don’t realize that they can expect a concrete measure of web leads, phone calls and sales from their web marketing campaigns. In fact, those that hire an online marketing firm should demand it.

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