Get Art of SEO 2nd Edition, chapter 6

Get Art of SEO 2nd Edition, sample chapter. A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

Chapter 6: Developing an SEO-Friendly Website

Contents Include:
Making Your Site Accessible to Search Engines
Creating an Optimal Information Architecture (IA)
Root Domains, Subdomains, and Microsites
Optimization of Domain Names/URLs
Keyword Targeting
Content Optimization
Duplicate Content Issues
Controlling Content with Cookies and Session IDs
Content Delivery and Search Spider Control
Content Management System (CMS) Issues
Best Practices for Multilanguage/Country Targeting

Get Art of SEO 2nd Edition, chapter 6

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